# Measurement Inputs

This record defines the evidence needed to extend the public-site audit into a performance and business-impact baseline.

## Google Search Console

Recommended exports:

- Performance by query, page, country, and device for the latest 16 months
- Search appearance report
- Indexing and page-status report
- Submitted sitemap status
- Core Web Vitals report
- Links report

Record with each export:

| Field | Value |
|---|---|
| Property | |
| Reporting period | |
| Comparison period | |
| Search type | |
| Filters | |
| Export date | |
| Source filename | |

## Analytics and conversion data

Recommended events:

- Study-abroad guide download
- Application start
- Application completion
- Contact-form completion
- Call-booking click and confirmed booking
- Email and telephone action

Record:

| Field | Value |
|---|---|
| Analytics property | |
| Reporting period | |
| Organic sessions | |
| Engaged organic sessions | |
| Organic conversions by event | |
| Top organic landing pages | |
| Conversion rate by landing page | |
| Export date and filename | |

## Performance testing

Use the same tool, location, device profile, and connection settings for before-and-after comparison.

| Page type | URL | Mobile date/result | Desktop date/result | Report link or filename |
|---|---|---|---|---|
| Homepage | `https://www.yanaimmis.com/` | | | |
| Application | | | | |
| High-traffic guide | | | | |
| Representative article | | | | |

Capture LCP, INP when field data exists, CLS, TTFB, FCP, Total Blocking Time for lab testing, page weight, request count, and the test conditions.

## Rankings, backlinks, and reputation

| Source | Reporting date | Scope | Original file or link |
|---|---|---|---|
| Keyword rank tracker | | | |
| Backlink index | | | |
| Bing Webmaster Tools | | | |
| Partner-institution references | | | |
| Review or testimonial inventory | | | |

## Monthly decision record

For each monthly review, record:

1. What changed on the website.
2. Which pages gained or lost qualified visibility.
3. Which organic landing pages produced applications, inquiries, or bookings.
4. Which technical or content issue will be addressed next.
5. Which result is confirmed by data and which remains a working hypothesis.