Improvement Plan

Review or export the reports yourself

1. Open Search Console Performance, select the yanaimmis.com property and the intended date range, then review or export Queries, Pages, Countries, clicks, and impressions.
2. Open Google Analytics and review organic landing pages plus downloads, application starts, forms, or booked calls where those events are recorded. Export the same date range for comparison.

Share read-only access

1. In Google Search Console, choose the yanaimmis.com property, then click Settings → Users and permissions → Add user.
2. Enter the reviewer’s Google-account email, choose Full rather than Owner, then click Add.
3. In Google Analytics, open Admin → Property access management → + → Add users. Enter the reviewer’s email, choose Viewer, then click Add.

Squarespace: Search ConsoleGoogle: Search Console usersSquarespace: GA4Google: GA4 access

1. In Pages, hover the root homepage and click the gear icon. Scroll to Set as Homepage, click it, confirm, then click Save. Keep https://www.yanaimmis.com/ as the homepage.
2. Before retiring anything, copy any unique useful content from /home and /study-abroad into the root homepage; from /learn-about-me into /about-me; and from /application into /apply-to-any-university-and-country-here.
3. For each retired page, open its gear → General; disable it or move/delete it only after its replacement is ready.
4. Open Developer Tools → URL Mappings. Add one mapping per line: /home -> / 301, /study-abroad -> / 301, /learn-about-me -> /about-me 301, and /application -> /apply-to-any-university-and-country-here 301. Click Save.
5. Update navigation buttons and text links so they point directly to /, /about-me, and /apply-to-any-university-and-country-here.

Squarespace limitation: the root / cannot be redirected. Squarespace generates canonical tags and the sitemap automatically; do not inject a second canonical tag. Consolidate with the homepage setting, surviving pages, direct internal links, and 301 redirects.

Verify: open each retired URL in a private window and confirm it changes once to the intended final URL. Then check the live sitemap; updates usually appear within an hour but can take 24 hours.

Set a homepageURL mappingsAutomatic sitemap

1. After each page or settings edit, click Save. For draft blog items, choose Published and save only when the post is ready.
2. Open the public URL in a private browser window and verify the visible content, title, links, and redirect behavior.
3. Open yanaimmis.com/sitemap.xml. Squarespace generates it automatically; it cannot be hand-edited and may take up to 24 hours to update.
4. In Search Console, choose the property → Sitemaps → enter sitemap.xml → Submit. Use URL Inspection for the highest-priority changed pages and request indexing.

Remember: the live site can change immediately while Google and social networks still show cached information until they recrawl.

Squarespace sitemapPublishing blog posts

1. In Pages, create a new blank page with a plain “Page not found” heading, one short explanation, and buttons to the homepage, blog, and contact page.
2. Move this page into Not Linked.
3. At the bottom of Pages, open System Pages → 404 Page.
4. Choose the new page from the dropdown and click Save.

Squarespace note: a custom 404 can be reported as a “soft 404” in Search Console even when visitors benefit from it. Keep the copy unmistakably about a missing URL and monitor it there.

Verify: open a made-up URL in a private window. It should visibly say the page was not found, offer recovery links, and still return HTTP 404.

Squarespace: custom 404 page

Open headings for all 198 sitemap pages.

1. Open Pages → the affected page → Edit.
2. Click or double-click the text block, select the line, and open the Format dropdown in the text toolbar.
3. Choose Heading 1 for the page’s clear main topic. Use Heading 2 for major sections, Heading 3 for subsections, and Paragraph for ordinary copy.
4. Remove empty heading blocks and do not choose heading styles only to make text visually larger.
5. Click outside the block, then click Save.

Why this is scoped carefully: Google does not impose a one-H1 ranking rule. This work improves clarity, scanning, and screen-reader navigation; it should not flatten deliberate article structure.

Verify: reopen the public page and confirm the visible hierarchy matches the page outline in the crawl table.

Squarespace: formatting text

Open the complete 198-page metadata table and the reconciled issue groups.

Normal pages

1. Open Pages, hover the page, and click the gear icon.
2. Open SEO. Edit SEO Title and SEO Description, then click Save.

Blog posts

1. Open Pages → the blog, hover the post, and click Edit.
2. Click the top-right gear → SEO. Edit SEO Title and SEO Description, then click Save. If the item is still a draft, set its status to Published only when it is ready.

Homepage

1. Open Marketing → SEO / AI Visibility → SEO Settings → Search Appearance → Home.
2. Edit SEO Title Format and SEO Site Description, then click Save. Keep the page/item variables in the Pages and Items formats so individual names do not disappear.

Verify: reload the public page, check the browser-tab title, and use View Source to confirm one description and one canonical. Google may rewrite or cache result wording, so a saved edit will not appear in search immediately.

Page titlesSEO descriptionsTitle formats

Favicon

1. Open Design → Favicon.
2. Upload a square PNG between 100 and 300 pixels and no larger than 100 KB; 144×144 gives browsers a sharper source to resize. WebP is not the problem—the current 32×32 file simply contains fewer pixels, and neither size nor format directly improves rankings.
3. Add an optional dark-mode alternate, then click Save.

Share images

1. For the sitewide fallback, open Design → Social Sharing → + → upload or select the image → Save.
2. For a normal page: Pages → page gear → Social → Upload an Image → Save.
3. For a blog post: open the post → Edit → top-right gear → Social → upload Alternate Social Sharing Image → Save.

No separate native Facebook/X text field: Squarespace usually supplies page/post SEO title and description; the homepage uses its title format and SEO site description. LinkedIn may show only the title. Networks decide the final crop, truncation, and cached version.

Verify: test the public URL in the Facebook Sharing Debugger, LinkedIn Post Inspector, and an X post composer. Confirm the image loads over HTTPS.

FaviconSocial imagesSocial post display

1. Open Settings → Selling → Business Information.
2. Review the business name, contact details, location, and hours, then click Save.
3. Only if required fields remain unavailable, prepare one valid JSON-LD block. For sitewide code, open Developer Tools → Code Injection → Header; for one page, use page gear → Advanced → Page Header Code Injection. Paste the script and click Save.

Advanced-code limitation: Code Injection depends on the Squarespace plan, and Squarespace does not troubleshoot custom code. Never add a second canonical or duplicate Organization/LocalBusiness record. A developer should merge and validate any custom schema.

Verify: test the public URL in the Google Rich Results Test and Schema.org Validator, and check the source contains one consistent business record.

Business informationCode injection

1. Duplicate the affected page or record the current layout before editing.
2. Open the page → Edit. Replace oversized first-screen images with correctly cropped, compressed files; remove duplicate galleries, video backgrounds, social widgets, or embeds that are not essential.
3. Open Developer Tools → Code Injection and inventory third-party scripts. Remove only scripts whose owner and purpose are known; save after each safe removal.
4. Click Save, then rerun the same PageSpeed mobile URL and condition used in the baseline.

Squarespace limitation: platform scripts and hosting cannot be removed. Focus on uploaded media, page layout, third-party embeds, and account-added code.

Verify: compare LCP, blocking time, and visual behavior against the saved six-page baseline; also test navigation and forms after script changes.

Squarespace: page sizeCode injection

1. Open Pages. Click + beside the intended navigation area, choose Blank Page, enter the hub name, and press Enter. Drag it to Not Linked if it should be reached only through contextual links.
2. Open the page → Edit → Add Section → Blank. Click Add Block and add one Text block for the introduction.
3. Click Add Block → Summary → pencil icon → Content. Under Select a Page, choose the blog or collection to feature; under Design, choose a readable list or grid. Add separate text or button blocks for services, institutions, and success stories that are not in that collection.
4. Click Save. Return to Pages → hub gear → SEO, enter the SEO title and description, and click Save again.

Verify: open the public hub in a private window. Confirm every card and button reaches the intended page and the hub works at phone width.

Blog editing and publishing

Open all 31 category and tag archives.

1. For a post, open Pages → the blog → hover the post → … → Settings → Options.
2. Under Categories or Tags, select or type the intended term, press Enter, then click Save.
3. To rename or delete a term, hover the blog in Pages → gear → Advanced → Manage Categories or Manage Tags. Select the term, edit or delete it, confirm, then save.
4. To hide filtered archive URLs, open the blog’s Page Settings → SEO → Hide from search engines and choose the filtered/static URL option. Do not select “All pages in this collection” unless the entire blog and its posts should be hidden.

Squarespace limitation: individual category/tag title formats cannot be customized natively. Term changes apply within that blog collection and do not repair old hand-written links automatically.

Verify: open the archive publicly, check whether it still belongs in the sitemap, and inspect important old links after a rename.

Categories and tagsArchives in search

1. Open Pages → the blog → open the relevant post → Edit.
2. Near the introduction, add a short visible line such as “Last reviewed September 2026 · Yana Immis.”
3. Select the text that refers to an official rule → click the link icon → Web Address → paste the official government or institution URL → enable Open in New Window.
4. Click Save. If the review changed the article’s focus, open the post settings → SEO and update the title or description so they still match the page.

Verify: open the public article and confirm the review note is visible and each official-source link opens the intended page.

Squarespace blog editing

1. Open the source page or post → Edit. In a text block, select words that clearly name the destination, click the link icon, choose Page, search for and select the page, then click Save in the link editor.
2. For an image block, click the image → pencil icon → Content → Link. Choose Page, select the destination, and leave Open in New Window off for an internal page.
3. Click the page-level Save.

Verify: open the public page and test each new link. It should go directly to the final HTTPS URL without an extra redirect.

Adding linksImage clickthrough URLs

1. For an image block, open the page → Edit → click the image → pencil icon → Content. Enter concise Alt Text that states the image’s useful meaning; leave it empty only when the image adds no information. Add a caption only when visitors need visible context.
2. If that image is clickable, use Content → Link to choose the destination. The alt text should describe the image itself; nearby visible link text should explain where the link goes.
3. For a gallery section, click Edit Section → Content. Open each image’s settings, add its available alt-text/description field and caption, then repeat for every meaningful image.
4. Open the gallery’s Design settings. Keep navigation controls visible when visitors need them, close the editor, and click the page-level Save.

Squarespace limitations: field names differ between image blocks, gallery blocks, gallery sections, and collection images. Squarespace supplies gallery arrow/button code and responsive image variants; the normal editor does not provide custom accessible-name or loading-priority fields for those controls. If a keyboard or screen-reader test still finds an unnamed control, a developer must assess custom code, which Squarespace does not support.

Verify: open the public page, use Tab and Enter through every linked image and gallery control, and confirm the visible focus order, destinations, captions, and meaningful image text.

Image alt textImage clickthrough URLs

1. Open the page → Edit. Replace oversized first-screen images with correctly cropped, compressed files; remove duplicate galleries, video backgrounds, social widgets, or embeds that are not essential.
2. Open Developer Tools → Code Injection and inventory third-party scripts. Remove only scripts whose owner and purpose are known; save after each safe removal.
3. Click Save, then rerun the same PageSpeed mobile URL and condition used in the baseline.

Squarespace limitation: platform scripts and hosting cannot be removed. Focus on uploaded media, page layout, third-party embeds, and account-added code.

Verify: compare LCP, blocking time, and visual behavior against the saved six-page baseline; also test navigation and forms after script changes.

Squarespace: page sizeCode injection

1. Outside Squarespace, open Search Console → Performance → Search results. Set a comparison date range, open Queries and Pages, apply the relevant country or service filter, and click Export. Compare clicks and inquiries with the supplied Ubersuggest ideas; estimates alone do not justify a new page.
2. Choose one visitor question with evidence and a different purpose from existing pages. In Squarespace, open Pages → + → Blank Page, or open the blog → + for a post.
3. Add the answer, sources, relevant service link, and next step. Open the page/post settings → SEO, complete the title and description, then click Save. Publish a draft post only when review is complete.

Verify: open the public URL, confirm it is distinct from existing pages, then use Search Console URL Inspection to request indexing.

Blog editing and publishing

1. Create the useful page first: Pages → + → Blank Page. Add original research, a partner profile, an expert contribution, or a documented alumni result with permission.
2. Use Add Block → Text for the source and author information. Add outbound sources with the link icon → Web Address; add relevant site pages with link icon → Page.
3. Open page gear → SEO, complete its title and description, then click Save.

Outside Squarespace: permissions, partner approval, outreach, and relationship tracking belong in the project tracker or CRM. Squarespace publishes the asset; it does not earn or verify outside links.

Verify: check the public page, attribution, permission record, and all source links before sending the URL to any partner.

Adding links

1. In Pages, hover the strongest existing story page, click its gear or … menu, choose Duplicate, and confirm. Rename the copy immediately.
2. Open the duplicate → Edit. Replace the student name, destination, institution, program, challenge, result, advice, image, image alt text, and permission note. Remove every detail that belongs to the original person.
3. Open page gear → General and set a unique URL slug. Open SEO and set a unique title and description. Open Social and upload the approved story image.
4. Click Save. Keep the page in Not Linked until the student or owner approves publication; then move it to the intended section.

If Duplicate is unavailable: create a blank page and rebuild the same section order. Consent and factual approval happen outside Squarespace and must be recorded before publication.

Verify: open the public story and confirm the URL, person, result, image, share preview, and links are unique to that student.

Blog editing and publishingImage alt text

1. Outside Squarespace, export Search Console Performance data and GA4 organic landing-page conversions for the same dates. Record non-brand clicks, qualified inquiries, and pages gaining or losing meaningful traffic.
2. In Squarespace, open Analytics → Traffic, Search Keywords, and Form & Button Conversions. Use the same date range and record the visible totals in the monthly audit sheet.
3. Retest priority URLs in PageSpeed Insights. Open https://www.yanaimmis.com/sitemap.xml, recent redirect sources, and one made-up URL. Record any sitemap omission, redirect failure, or unclear 404 experience.
4. Choose one related batch of edits. Make each change using the matching procedure above, click Save on every affected page or settings panel, and record the public verification date.

Outside Squarespace: the combined monthly sheet, cross-tool comparison, crawl, and decision log must be maintained separately; Squarespace does not combine Search Console, GA4, PageSpeed, and editorial-review data into one report.

Verify: every completed action has a public URL, before/after evidence, an owner, and the date it was checked. Carry unresolved items into the next month instead of marking them complete.

Blog editing and publishing